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Performance Calculator Unit Economics Model

Pressure-test investment before you commit budget.

Model how marketing spend translates into pipeline, revenue, and payback. Validate whether your ACV and CAC assumptions support the growth you're planning to fund.

System Objectives

  • Quantify the efficiency of your demand generation engine.
  • Visualize CAC and LTV:CAC ratios across funnel stages.
  • Identify high-leverage points to improve unit economics.

Model Assumptions

Input your funnel baseline and economic targets.

01

Spend & Acquisition

Total monthly media budget allocated for acquisition.

Cost per qualified lead across all channels.

02

Funnel Efficiency

%

% of raw leads that meet qualification criteria.

%

% of qualified leads that become opportunities.

%

% of opportunities that result in a won deal.

03

Deal Economics

Average Annual Contract Value for winning deals.

%

Contribution margin after direct service/CAC costs.

MOS

Desired timeframe for customer acquisition cost recovery.

Let’s build clarity together.

Tell me what you’re trying to achieve and where things feel uncertain. I’ll reply within two business days with a clear path forward.