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Apostolos Bolkas Digital Strategist
Conversion Audit • Friction Analyzer

Identify the friction slowing time-to-value.

Map the journey from sign-up to activation. Expose where users drop, stall, or fail to reach value, and quantify the impact of fixing the biggest activation gap.

System Objectives

  • Identify the biggest friction point in the onboarding flow.
  • Quantify the activation gap against industry benchmarks.
  • Visualize step-by-step conversion drop-off.

Funnel Mapping

Plot your unique accounts through each major activation milestone.

Total unique accounts that started the onboarding flow in this period.

Completed the first activation task (e.g., identity verification or profile setup).

Finished the key habit-forming action (e.g., first project creation or integration).

Reached the activation definition (e.g., invited teammates or shared output).

%

Benchmark for what constitutes "good" activation in your category.

Let’s build clarity together.

Tell me what you’re trying to achieve and where things feel uncertain. I’ll reply within two business days with a clear path forward.

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