Growth Calculator • Share of Voice Model
Plan the reach required to win category attention.
Model how reach, frequency, and spend intersect to achieve competitive share-of-voice. Quantify the budget gap required to dominate your category at the top of the funnel.
System Objectives
- Quantify the reach volume needed to support growth targets.
- Benchmark current spend against competitive share-of-voice.
- Expose the awareness cap that may be limiting sales performance.
Campaign Assumptions
Dial in your audience, reach goals, and media efficiency markers.