Case Study · Ecommerce · Consumer Electronics
PowerLocus: Designing a profitable ecommerce engine from day one
PowerLocus launched during the pandemic with no brand awareness and immediate pressure to prove profitability. There was no room for awareness-first experimentation. The system had to work fast, stay efficient, and scale only once unit economics were validated.
- Client
- PowerLocus
- Category
- Consumer Electronics · Ecommerce Growth
Project Snapshot
Scaling ecommerce performance under pressure
Laser-focused campaign orchestration across Facebook, Instagram, and Google delivered breakout results despite a crowded category and pandemic volatility.
A performance-first launch model designed to validate demand, protect margins, and unlock market expansion.
- Blended Launch ROAS 18.75x (High-Intent)
- Cost per Acquisition $1.49
- Ad Quality Score Above Avg
Focus
- Ecommerce Advertising
- Market Research
- Creative Strategy
- Facebook & Instagram Ads
- Google Ads
- Performance Optimisation
- Campaign Scaling
- Market Expansion
The challenge
The challenge was not traffic. It was profitable signal.
PowerLocus needed to:
- Validate demand without brand equity
- Control acquisition costs in a volatile market
- Avoid scaling spend before unit economics were proven
- Generate results fast enough to justify international expansion
Key decisions
Decision 01. Prove profitability before scale
We prioritised conversion-led campaigns over awareness to validate unit economics early.
Decision 02. Build creative around intent, not reach
Product-led storytelling focused on use cases and objections, not brand narratives.
Decision 03. Let data dictate expansion
Budgets increased only when ROAS, CPA, and quality signals held consistently.
Implementation strategy
Market entry research
Mapped the Greek ecommerce landscape—competitors, consumer media habits, and purchase triggers—to identify opportunity pockets and positioning angles.
Creative development & testing
Built messaging variations grounded in social and search insights, then ran systematic A/B tests across copy, visuals, and offers to isolate winners.
Performance-based scaling
Launched with conservative budgets to validate assumptions, then rapidly increased spend once ROAS, CPA, and quality scores consistently exceeded targets.
Results
- 18.75x return on ad spend across Facebook and Instagram conversion campaigns.
- $1.49 cost per acquisition, unlocking sustainable customer acquisition at scale.
- Above-average ad quality scores from Facebook, signalling strong creative relevance.
- Rapid market expansion into Romania on the back of the Greek launch performance.
- Ongoing sales momentum across the entire PowerLocus product range.
The system proved profitable quickly, enabling confident expansion into Romania using the same acquisition logic.
Why the system held under pressure
- Data-driven decisions: Every creative, audience, and offer was backed by social and search intelligence.
- Strategic scaling: Budgets increased only after hitting critical mass, protecting profitability.
- Multi-platform orchestration: Facebook, Instagram, and Google worked together to capture intent at every stage.
- Quality-first creative: Above-average quality scores kept costs low and engagement high.
Conclusion
PowerLocus demonstrates how disciplined decision-making, not aggressive spend, drives sustainable ecommerce growth. By designing for profitability first, we turned a zero-awareness launch into a repeatable expansion model.
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