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Growth Audit Report
Acme Corp
Comprehensive growth analysis covering SEO, UX, funnel performance, and technical health.
Website
acme.io
Industry
B2B SaaS
Audit Date
December 5, 2025
Prepared By
Apostolos Bolkas
Momentum Score
Executive Summary
Critical read on growth trajectory and momentum blockers.
Acme Corp has a solid foundation in product maturity and brand design, but growth is constrained by high friction in the demo flow. The biggest drag on momentum is page load latency, which creates friction at the acquisition stage. Addressing this first would unlock disproportionate impact without increasing spend, tools, or channels.
Current technical debt is artificially capping ROAS. Fixing the foundation will allow existing traffic to convert at a natural market baseline.
Strengths
Product maturity, visual-heavy landing pages, strong domain authority.
Opportunities
Reactivating stale leads, tightening technical SEO, retargeting non-converters.
Priorities
Fix mobile speed bottleneck, reduce form fields, install missing pixels.
Performance Unlocks
Top 3 Moves to Unlock Momentum
The highest-impact changes to prioritise before adding traffic, tools, or channels.
Cut mobile load time by 50%
Deferring non-critical scripts and compressing hero assets will drop LCP from 4.2s to <2s. Speed is the single highest-leverage conversion lever right now.
Impact
High
Effort
Low
Align homepage H1 with intent
Generic positioning ('Enterprise Automation') causes bounce. Renaming the H1 to 'Automate your Procurement Workflow' anchors relevance immediately.
Impact
High
Effort
Medium
Capture abandoning traffic
98% of visitors leave not because they aren't interested, but because they aren't ready to buy. A 'Technical Specs' exit offer captures them for nurturing.
Impact
Medium
Effort
Low
Pillar Breakdown
Deep-dive diagnostics.
SEO Foundations
needs workCritical Observations
- 12 of 18 indexed pages lack unique meta descriptions
- Schema markup is missing for Product and Organization
- Internal linking is flat, diluting authority to money pages
- Blog posts are orphaned without topic clusters
- H1 tags are descriptive rather than keyword-aligned
Strategic Recommendation
Clarify the site hierarchy to signal priority to search engines. Add missing schema to capture rich snippets. Consolidate thin content into authoritative topic clusters.
UX Clarity
goodCritical Observations
- visual design is consistent and builds trust
- Mobile navigation is intuitive and accessible
- Competing CTAs dilute the primary conversion path
- Social proof is missing from the pricing decision point
- Demo form asks for 8 fields before value delivery
Strategic Recommendation
Remove 5 non-essential fields from the demo form. Consolidate secondary buttons into text links. Place logos directly under the pricing header.
Funnel Flow
criticalCritical Observations
- No nurture sequence post-whitepaper download
- Trial-to-paid conversion is suppressed by lack of onboarding
- Retargeting pixels are not firing on key pages
- Email open rates are low (23%) due to generic subject lines
- No mechanism to reactivate stalled deals
Strategic Recommendation
Install retargeting pixels immediately to stop bleeding traffic. Build a 3-part 'Problem-Agitation-Solution' email sequence for whitepaper leads.
Technical Performance
needs workCritical Observations
- LCP is 4.2s on mobile (target: <2.5s)
- Images account for 40% of total payload
- Third-party chat script blocks main thread interpretation
- CLS score is 0.18, causing visual stutter
- Caching policy is not enabled for static assets
Strategic Recommendation
Defer the chat widget to load after interaction. Convert all PNGs to WebP. Implement aggressive caching for fonts and logos.
Competitive Landscape
Growth pressure diagnostics.
Rival A
Their Edge
Speed of content velocity.
Counter-move Strategy
Position purely on technical reliability.
Rival B
Their Edge
Strong community presence.
Counter-move Strategy
Win on implementation speed.
Rival C
Their Edge
Freemium entry point.
Counter-move Strategy
Own the 'secure enterprise' narrative.
Implementation Roadmap
Sequenced for maximum impact.
Foundation Fixes
- ✓ Compress hero assets and defer JS
- ✓ Reduce demo form to 3 fields
- ✓ Install global retargeting pixels
- ✓ Fix broken internal links
Conversion Clarity
- ✓ Rewrite H1s for intent match
- ✓ Add social proof to pricing page
- ✓ Deploy exit-intent lead capture
- ✓ Launch 'problem-aware' email nurture
Momentum Building
- ✓ Launch targeted LinkedIn retargeting
- ✓ Cluster existing content for SEO authority
- ✓ A/B test value proposition variants
- ✓ Refine onboarding trigger logic
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