Thinking on growth and systems.
Strategic perspectives and step-by-step frameworks for leaders building high-performance marketing and revenue operations.
Guides — Systems Thinking
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Articles — Perspectives
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What OpenAI ads mean for us
As OpenAI shifts toward an ad-supported model, the 'clean' era of AI interfaces is ending. Here is what this shift means for how we interact with information and how marketing is changing.
Building a fast website without knowing how to code
I didn’t set out to build a perfect website. I set out to stop feeling frustrated while building my own. A story about minimalism, Astro, and leaving heavy tools behind.
What happens when B2B buyers search.
The way B2B buyers look for answers has quietly changed. Generative engine optimisation is the work of making sure your company’s knowledge is usable inside those answers.
You’re bidding on keywords. Your buyers aren’t searching like that.
Most founders don’t come to Google Ads because they misunderstand marketing. They come because a channel that should be driving growth is failing.
How to create a growth strategy document that teams actually use
A practical guide to the FOCUS–90 Framework for early-stage teams to improve focus and execution.