Turn activity
into outcomes.
I help teams turn performance data into clear priorities, so effort turns into results.
A moment for focus.
The Performance Roadmap is needed when performance exists but direction does not. When activity is high, but confidence in the next quarter is low.
We turn your existing data into a ranked execution plan, so you stop guessing and start executing where it actually moves the needle.
No theory. No generic frameworks. Just a practical plan grounded in your reality.
// What we look at
Before deciding what to do next, we establish honest baselines.
Not to judge performance, but to make better decisions.
Channel Performance
Analysis across paid, organic, and owned media to see what is actually driving value.
Funnel Flow
Mapping the journey from first touch to conversion to find where momentum is lost.
Messaging & Offers
Reviewing if your value proposition is landing effectively at each stage of the journey.
Tracking & Gaps
Identifying blind spots in your attribution, reporting, and decision-making signals.
Workflows
Assessing how decisions are made and how the work gets done between team members.
// The Deliverables
Confidence and prioritisation.
By the end of the Performance Roadmap, teams know exactly where to focus next, what to pause, and what to ignore.
- Channel priorities for the next three, six, and twelve months
- Focus areas for optimisation, testing, and scaling
- A practical action plan your team can execute immediately
- Clear guardrails on what not to do right now
"Most teams tell me the biggest relief is knowing what to ignore."
Project: Performance
Growth Architecture
Phase 1
Audit & Baseline
Phase 2
Channel Prioritisation
Phase 3
Execution Guardrails
Apostolos Bolkas © 2026
// Execution Protocol
Collaborative and focused.
This is a defined, collaborative engagement designed to support fast, confident decisions.
We move significantly faster when we move together. No vanishing acts.
Deep Review
I audit your performance data, funnels, and channels before we meet.
Working Session
We walk through findings together, challenge assumptions, and align on goals.
Roadmap Build
I translate everything into a clear, prioritised performance roadmap.
Execution Briefing
I equip your team with the tools, templates, and brief they need to execute immediately.
// The impact
What changes after.
After the Performance Roadmap, teams move forward with focus.
Clear priorities
Fewer debates driven by opinions, more decisions driven by signals.
Better use of time and budget
Better use of budget, time, and team energy.
Less second-guessing
A calmer, more confident approach to growth planning.
// Investment
A defined performance sprint.
A focused analysis and planning phase to reset your growth trajectory, delivered in 3-4 weeks.
Performance Roadmap
Stop guessing. Start executing with focus.
Find focus// Lab Manual
Common Questions.
Is this a one-off project?
Do you manage the ads after?
How long does it take?
What if we have no data?
Ready to turn performance data into direction?
Tell me what you’re trying to achieve and where things feel uncertain. I’ll reply within two business days with a clear path forward.